What is Fukubiki?

Dupes have never been more popular, but we believe you get what you pay for. They can be wonderful for some types of products, but with a lack of clinical testing, proven ingredients, and proprietary formulas, we worry skincare dupes aren’t worth the lesser price tag.  Many have tried to dupe Tatcha’s beloved Dewy Skin Cream, but there’s a reason they can never compete with the original: Hadasei-3.  This proprietary formula is the secret to why the moisturizer (and all other Tatcha moisturizers) feel so decadent and hydrating, and why it’s undupable.  If price is the barrier, you have better options than a dupe: Start with the mini, refill instead of repurchasing, and use Subscribe and Save once it earns a permanent place in your routine.

Dewy skin is popular for good reason: it appears luminous, hydrated, fresh, and naturally radiant.  Tatcha has spent more than a decade researching and formulating skincare designed to support hydrated, naturally radiant skin. The best products for dewy skin depend on your skin type, preferred texture, and desired benefit. Essences can help prepare and soften skin, serums provide targeted hydration, moisturizers seal in moisture, mists offer an immediate refresh, and face oils add finishing radiance.  You do not need every dewy skincare product to create a luminous finish. Start with a moisturizer suited to your skin type, then add an essence, serum, mist, or face oil based on the level of hydration, texture, and radiance you prefer.

The key to dewy skin is proper exfoliation, oil control, and drenching the skin in multiple layers of hydration-focused skincare. To achieve dewy skin, exfoliate regularly and apply successive layers of hydrating products in the following order: essence, serum, moisturizer, and finally either sunscreen (in the daytime) or facial oil (in the evening).  If your skin tends to get oily, managing excess shine can help maintain a dewy rather than greasy-looking finish. Use oil-absorbing products that manage long-term oil production, then blotting papers to temper oil throughout the day.  Dewy skin can’t be achieved without a healthy lifestyle, though: restful sleep, eating a well-balanced diet, and managing stress not only make your skin more radiant, but also contribute to overall health and well-being.